We received a challenge from a well-known retail store to produce and collate a new suite of sale and seasonal POS material. All the marketing collateral needed to be in each branch before Christmas, ready for the Boxing Day sales and the new season stock launch. We were given a four-week turnaround deadline for the project to be developed from initial concept to delivery.
We received the global deployment guidelines from the client, containing complex detail covering the many project requirements for the different countries and languages served by the brand. Although the new marketing material had to be applied to most UK and Ireland stores, several units were required to retain the store’s previous branding which required in-depth coordination with UK Head Office and global branding departments.