A customer’s buying decision is sometimes solely based on your brand image. As superficial as it may sound, first impressions count for a lot in every walk of life and consumers form an impression of your business based on a variety of factors. Your brand should be oozing out of every corner of your business, from your website to business cards, right down to how your employees are dressed.
Branded uniforms are designed to keep your business, well uniform, it’s as simple as that! From school days to sporting clubs, right through to the workplace, uniforms keep brand image in check and provide an extra dose of positive brand awareness even when employees are picking up their morning coffee on their way to work.
The Birch team’s top 5 reasons for kitting your team out with quality branded uniform.
1. Strengthens Company Identity
Brand image should always be at the forefront of your business so that your brand becomes the first thing people talk about. When your employees wear a uniform, they’ll automatically become a walking advertisement for your company which is great for promoting your brand. You’ve probably invested in other forms of advertising to increase brand awareness, so why not do the same with your uniforms?
2. Increases Morale
We’ve all heard the term “dress for success” and this can be applied to any business. Wearing a uniform gives your brand a sense of professionalism. If your employees are all dressed equally and smartly this reflects well on your business, not to mention the positive effect on your employees! Being dressed in a company uniform will make everyone feel equal and unified, as well as giving employees a sense of pride that resonates with representing the company. A uniform enhances team morale which increases productivity and improves the efficiency of the business.
For some companies, uniforms are a must-have. Many businesses are required to provide a company uniform that meets health and safety standards. Clothing such as high-vis jackets and protective trousers aren’t the most fashionable, but safety always comes first. A branded, safety uniform offers protection against any potential danger, keeping your staff safe and well equipped to carry out their work.
4. Saving time and money
As well as feeling part of a collaborative team, the implementation of company branded uniforms can also reduce the burden some employees may have with choosing what to wear on a day-to-day basis.
There is an element of pressure to decide what is suitable to wear to the workplace, which can, in turn, have a negative impact on the employee if they’re unable to find an outfit they are happy with. It can also take up a lot of unnecessary time and may result in arriving late to the workplace.
Without a set uniform, employees may also find the need to keep replenishing their wardrobes to remain smart and presentable which is a high stress factor too if their financial situation is stretched. A company branded uniform prevents both negative implications and further establishes a sense of equality.
5. A touch of Birch
The Birch team create custom business uniform to suit your organisation.
Our team can provide you with branded uniform in all shapes, sizes, fabrics, colours and quantities. Whether you’re after weird and wonderful or your bog-standard basic polo shirt, our team would love to help!
Our warehouse is also available to store stock, so if you need a certain quantity or have a requirement for it to be delivered on a specific date, we can accommodate this for you. We’ll do the heavy lifting for you so you can enjoy a seamless ordering process.
If you need advice on how to improve your current uniform, or you’ve just started your business and want to reinforce your brand messaging without diving too deep into your pocket, give us a call on 0115 951 2468, we’d love to chat! Or alternatively, pop us an email to [email protected]Back to case studies