woman paying

23 November 2023

What is POS material?

Point-of-sale materials are the cornerstone of any retail marketing strategy, playing a pivotal role in attracting custom. They seamlessly integrate […]

Man paying at till

23 November 2023

Five benefits of point-of-sale promotion

Did you know the global point-of-sale display market was worth around $12.63 billion in 2022 and is predicted to grow […]

22 November 2023

Jingle all the way with branded Christmas gifts!

If you’ve not already got Christmas on your radar, you’d better hurry up! With so many wonderful Christmas-themed branded gifts […]

sale sign

31 October 2023

What is point of sale design?

According to a consumer survey conducted by Google, 80 per cent of consumers will go to the store when they […]

display point of sale 2

31 October 2023

Essential point of sale displays for retail

Did you know 54 per cent of consumers say that over the next year, they’re likely to study a product […]

people working on project

11 October 2023

All you need to know about point of sale marketing (POSM)

Did you know that 80 per cent of people surveyed prefer to interact with printed ads over digital ones? Despite […]

post it notes

11 October 2023

An introduction to point of sale marketing (POSM)

Did you know that printed marketing materials require 21 per cent less cognitive effort to process? Despite many businesses focusing […]

pos display 2

26 September 2023

What is Point of Sale?

Finding ways to get ahead of the competition is imperative for a business to succeed. If that has always been […]

colourful leaves

15 September 2023

Top Tips for your Autumnal Print Marketing

2023 is whizzing by! Every year that passes seems to flash by and before we know it, we’re hitting the […]

Footprints in sand

23 August 2023

Print that left a mark

We’ve been asking the team about some of the first pieces of print they remember, and it’s been quite a […]

Birch Team and 40 balloons

9 August 2023

40 years of Birch! Andrea and Nigel give us the lowdown…

What do you remember of your Dad, Melvin starting the business back in 1983? N: I remember it being a […]


31 July 2023

What should be included in cosmetic packaging?

According to Nielsen, 64 per cent of consumers try a new product because its packaging grabs their attention. Packaging design […]

beauty packaging

31 July 2023

How do you package beauty products?

Did you know that in 2021, the UK Health and Beauty market was valued at £36.7 billion and is expected […]

eye space

20 July 2023

What is printed point of sale?

What do we mean by POS or Point-of-sale? If you type ‘Point of Sale’ into Google, you’ll be met with […]


28 June 2023

Birch’s 40th Birthday Prize Draw!

We’d love to celebrate with you, so we’re running a 40th Birthday prize draw throughout the summer. We’ll be sending […]

laundry leaves boxes

28 June 2023

How to design packaging for a new product

Packaging design is a highly creative process, and one that has a huge influence on how your product sells. Let’s […]

wyse custom product packaging

7 June 2023

How does packaging affect the sales of a product?

Packaging is a powerful marketing tool and can be the difference between making a sale or losing a customer. In […]

luxury packaging

7 June 2023

Why is luxury packaging important?

Packaging design is one of the most powerful marketing tools in today’s competitive business landscape. With one survey demonstrating that […]


26 May 2023

Event print that packs a punch!

Events and exhibitions are the ideal places to showcase your brand in its physical form. From setting up the expo […]


26 May 2023

Essential print for schools

Despite us living and learning in a digital world, print is still commonly used and often preferred by schools and […]


17 May 2023

Time to breathe

The common adage for describing good health is ‘a healthy body = a healthy mindset’, yet it’s often our anxieties […]


12 May 2023

Birch turns 40!

Birch born in 1983 We’re celebrating 40 years in business this year! Here is a photo of Melvin and Jean […]