A ‘Sock-cess’ for Funstock

Challenge

Keeping the gaming community engaged is a challenge at times, particularly when loyal fans and collectors seek to embody their favourite gaming brand in day-to-day life. Funstock are a leading video games distributor who approached Birch to help create a new promotional product for the retro gaming brand, Evercade.

Branded merchandise is well sought after when it’s done right, and in this instance there was no exception. The new product needed to match customer’s expectation of quality and brand authenticity.

 

Solution

With so much choice and products at our fingertips, arriving at a decision can feel quite overwhelming. This is where our collaborative and flexible approach to our customer’s projects comes into play. We’re here to advise, to think outside the box, and to offer budget friendly solutions that ultimately leave you and your end customer smiling at the end of the project. We presented an array of different options to help Funstock come to a final decision, a bespoke-designed pair of knitted crew socks.

We supplied Funstock with the sock template so their team could work on creating the design to fit, and then our job was to ensure their design worked effectively for the method of print. Given the complex nature of a natural knit, we always provide a sample for final sign off, with our team managing this whole process from start to finish for seamless transition into production and delivery . Produced with 80% Combed Cotton for comfort, 17% Regenerated Eco-friendly Nylon & 3% Elastane for stretch these socks had a strong eco focus, which was a huge plus for Funstock. The individual bags for each pair are even fully compostable!

 

Results

Overall, this project has been a huge  ‘Sock-cess’! Not only are the pair of socks an ideal collectable for Evercade’s avid fanbase, they’re also something they can wear to make a game of Atari more special, or just everyday if desired, with hopefully a wash or two in between!

“Working with Birch Print is really easy. The communication and production turnaround is quick and efficient. Would highly recommend their services.”

Vickie Bleach-Dent, Operations Manager at Funstock Ltd.

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Services used

Consultancy

Print & Print Management

Promotional Materials

Product Packaging

Print Fulfilment & Delivery

Testimonials