Branded greaseproof paper for Paddington-themed menu
Challenge
In collaboration with Studio Canal, Marston’s orchestrated a promotion spanning 250 locations, showcasing an enchanting Paddington-themed menu designed for their younger guests. The menu offered options like a build-your-own marmalade sandwich, sticky marmalade chicken wings, crispy chicken dippers, a Picnic Platter, and themed sweet treats.
To complement the menu, children were gifted a Paddington in Peru sticker book and had the opportunity to win official merchandise bundles as well as vouchers for free children’s meals.
Marston’s enlisted Birch to assist in producing branded greaseproof paper to be used with each dish from the Paddington-themed menu.
Solution
Following the initial consultation, our team promptly took action, starting with the collation and approval of artwork. Although led by the Marston’s marketing department, the food team played a crucial role in developing the menu and specifications. We subsequently integrated the menu specs into staff training manuals and distributed them across all participating sites ensuring consistency across the brand.
Our objective is to simplify the myriad of tasks for the marketing & food team-by briefing, listening, asking pertinent questions, and offering guidance throughout the process. Once these steps were completed, we hit the ‘button’ and facilitated the production of thousands of greaseproof paper sheets in preparation for the promotion’s debut.
Services & Products Used
Print Consultancy
Product Packaging
Print Management Services
Results
Let’s work together to boost your brand wherever you need it.
Email team@birchprint.co.uk or call 0115 951 2468 to chat to our team.
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Testimonials
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
