Instore POS for eyewear brand
Challenge
Their flagship optical practice and office in Bishops Stortford embodies the vision and dedication of Wright & Bailey. With decades of heritage behind them, they continue to redefine eyewear fashion with timeless pieces that seamlessly blend luxury and functionality.
With the opening of their new store, and their debut collection launching, W&B needed some point of sale products to embody their ethos and boost their instore brand presence.
Solution
After full briefings with the W&B team, we moved straight into action. Our goal was to create POS designs that not only looked great individually, but also as a collective to ensure complete consistency of brand aesthetic throughout the store.
We produced an A4 4pp newsletter placed around the store for customers to peruse whilst visiting. In addition, we created a smaller A5 version placed on the shelves alongside the products and some copies of vintage inspired books.
To add to W&B’s sophisticated selection of POS, we also produced some beautiful triangular wooden blocks engraved with the W&B logo which sat next to some rectangular wooden blocks holding some double-sided postcards displaying various W&B imagery.
We also produced a batch of simple, kraft bags for carrying purchases from the store.
Services & Products Used
Results
Wright & Bailey London’s instore POS is simplicity at its best; clean, authentic, and sophisticated. We’re so delighted with the positive feedback we received…
”From the very start of our business, Wright & Bailey London have been utilising the services of Birch Print; and we love them! I genuinely feel like Andrea has taken a real interest in what we are aiming to achieve and been like an honorary team member.
From helping us to create our brand feel through POS for our wholesale customers, to visualising and creating our bags for our in store clients, Birch have been a real part of our journey and our customer journey!
The Birch team are a creative company that care, at a competitive price point. Thank you Andrea!”
Gemma Bruce, Head of Operations, Wright & Bailey London
Could we help with your next POS project?
Email team@birchprint.co.uk or call 0115 951 2468 to chat to our team.
Let’s work together to boost your brand.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
