Luxury Product Packaging


Jax of London are designers and manufacturers of fine fragrances for men, women, and the home. Founded in 2018, their philosophy of ‘Luxury itself is in the Experience’ is a reminder that all moments in life are precious, and that is why all their scents deliver a long lasting and opulent fragrance. Their products are lovingly made by hand in the UK. They have a strong eco-friendly ethos and pride themselves on using only organic natural products and recycled containers.

Birch was recommended to MD and Founder Mark Ford because he had difficulty finding a reliable supplier for his packaging.



It was absolutely essential for the packaging to reflect Jax of London’s eco-credentials and epitomise the premium look and feel which the brand demanded. Each individual product is a different colour to denote the various fragrances, and each bottle label needed to match the product colour, so consistency of the print design and colour was key to delivering a successful packaging project.

The Birch team jumped to the challenge, first by researching the most cost-effective, sustainable options for the product packaging, before heading into design and production. We opted for a recyclable folding box board, using vegetable inks.

Consistency is vital to any project, especially with printed solutions, so we carried out several proofing checks and reviews with Mark to confirm that the design and colour was bang on before heading into production.



A successfully delivered printed solution for Mark. Sustainable, premium packaging for his luxurious product range.


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Services used

Design for Print

Product Packaging

Print & Print Management