Kitting out Acuitis’ new Lincoln store


Acuitis are a luxury eyewear brand who embody style, excellence and creativity. They have 3 stores in London, Exeter and more recently Lincoln. Acuitis needed a diverse set of printed products to get their new Lincoln store ready to welcome new customers, and this is where the Birch team’s expertise came in! Our team were looking forward to helping Acuitis create an amazing in-store experience!


Our team produced and printed a wide variety of products ranging from point of sale products, signage and displays, to branded hand sanitiser units and stationery. Acuitis wanted a portfolio of stationery to complement their whole in-store experience and this included letterheads, compliment slips, business cards, customer appointment cards, social media cards and a range of promotional vouchers.

Lincoln is well known for it’s historic architecture which makes it a very attractive and appealing home for Acuitis’ 3rd store. The new store’s building is listed which meant that all legislation had to be sorted before the Birch team came onboard. Once Acuitis gave our team the green light, Pinnacle (the shop fitters) shared the store layout plans with us so our team could envisage where the printed products would be situated in store.


The new store looked great and was the perfect new addition to Acuitis’ existing London and Exeter stores. Colours were fresh and neutral and the spacious floorplan was an ideal area for the portfolio of print collateral produced by our team. The opening of Acuitis’ brand new store was a huge success and the Birch team were delighted to have been part of it all.

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Services used

Campaign Management

Point of Sale Display

Design for Print

Print Fulfilment & Delivery

Print & Print Management