LARGE SCALE SIGNAGE SOLUTION
Challenge
DPD’s London Docklands Regional Distribution Centre stands as their flagship all-electric site, representing a major step in sustainable logistics.
The site demanded a comprehensive branding and signage solution that would deliver impact, clarity and durability across a wide variety of areas—from operational zones to visitor-facing spaces—while aligning tightly with DPD’s brand standards developed from over a decade of partnership. The project also included a distinctive security hut requiring bespoke branding treatment.
Solution
Our long-term experience working with DPD gave us valuable insight into their brand identity and operational needs. We conducted targeted site visits focused on precise measurement, understanding site flow and identifying optimal branding locations that would maximise visibility and effectiveness without disrupting the ongoing construction of the RDC.
The materials and installations included:
- Silicone-edged tension fabric graphics delivering vibrant, easy-to-update wall branding throughout the facility
- Sub-surface reverse printed branded counter units, chosen for their hard-wearing, robust finish in busy contact areas
- Aluminium composite (Dibond) internal and external signage, designed to withstand the demands of an active logistics environment
- A fully branded security hut, with coated PVC banners supplied on a white aluminium frame (RAL9016), covering multiple sides with exact dimensions to fit the structure, plus printed conformable vinyl stickers and additional backing stickers where required. This was expertly installed on site to ensure durability and a seamless finish
- Health & safety signage crafted to strict brand guidelines for clear, immediate comprehension
Throughout the project, every element was proofed thoroughly to ensure colour accuracy and brand consistency. The on-site installation was carefully coordinated to avoid disruption to DPD’s operations, with a dedicated team managing the full process from design to delivery.
Services & Products Used
Print Consultancy
Banners, Signs & Displays
Print Management Services
Results
The Docklands RDC now proudly showcases DPD’s commitment to innovation and sustainability. The branding creates an engaging, professional environment that motivates staff and impresses visitors alike. The security hut, in particular, stands out as a branded feature that blends functionality with strong visual identity.
This project reinforces our trusted role in delivering complex, large-scale branding solutions that reflect the values and ambitions of long-term partners like DPD.
Let’s work together to boost your brand.
Email team@birchprint.co.uk or call 0115 951 2468 to chat to our team.
–––––––––––––– If you can see it and touch it, we can brand it for you ––––––––––––––
Testimonials
Birch print is more then a printers. They get to know your business, your customers and make sure your visual messaging is being delivered, From the swing ticket on my garment to the design of the box my customer receives. My brand values were transparent on every touch point. Thank you Birch Print for caring, Alicia x
Alicia Kite – CEO / Founder
Birch produce and hold stock of various marketing collateral for our depots to call off, this ranges from pull-up banners and foamex header signs to bone china teapots and engraved cutlery. Birch have proven themselves time and again to be highly competitive on costs and having such a trusted supply partner for such a wide range of services saves so much time, administration and worry over sourcing new suppliers.
Andy Webb -Marketing Communications Manager
Pitman Training Group has worked with Birch for close on 10 years and they have always delivered high quality materials across a whole range of products, from posters to pull up banners and much more. They have partnered with Pitman Training to ensure we have consistent branding across our marketing material and have integrated their Marketing Resource Centre (MRC) into our Pitman hosted “Marketing Hub”. Birch have always operated in a very professional manner and respond to requests quickly and efficiently.
Paul Lewis – Managing Director
Thank you to the team at Birch for all of their help with my latest order of promotional items for our charity event. Flawless service and fast delivery.
Brian – Managing Director
I approached Birch Print to get some printing done having used them in the past. What immediately impressed me was the interest in and enthusiasm for my new fledgling product. There was an immediate input of ideas, innovation in design and a genuine interest in both my market and business.
Birch Print not only PRINT for you but they also PARTNER you in the journey and truly add value to your design, marketing and ultimately your product.
Colin Hutchison – Founder and MD
Working with the Birch team was a pleasure. When building a new store we needed a business partner who took away the headaches, and created solutions not problems. Birch managed to hit deadlines and produce high quality POS enabling us to get open on time and with a great looking store.
Steve Fleming – MD Acuitis UK
