New packaging for Loomi Life


Loomi Life are a lifestyle brand selling key sportswear pieces made from award-winning Merino wool. Anne Weir founded Loomi Life in 2021 after spending over 30 years in the fashion and sportswear industry. Her knowledge and expertise alongside a passion for outdoor running fuelled her desire to create a comfortable, sustainable product collection for sports enthusiasts.

Loomi Life contacted Birch after her sock manufacturer recommended Birch for our packaging services. With Loomi Life launching in a challenging post-Covid year, budgets were tight and her print and packaging needed to reflect her brand in its entirety, as well as being good value for money. Anne also expressed her desire to use minimal, zero plastic packaging.




After an initial consultation with Anne on packaging materials, sizes, styles, and costs, Birch moved into design and production using Kraft material as a base. Kraft material is an exceptionally strong packaging material that’s not only affordable, but it’s recyclable too, so it was the ideal choice for Loomi Life’s product packaging. Using Kraft material was also a positive reinforcement of the sustainable brand ethos that Anne was keen to develop with her product packaging design.

To align with Anne’s desire to use zero plastic packaging, all sportswear is packed directly into robust paper mailing bags which are designed to protect the clothing and withstand the courier journey. Luckily, Loomi Life receive very few returns but even on the odd occasion when a size isn’t quite right, the mailing bag stands up to the test!

We added a pop of colour to the packaging with a touch of bright orange foil. This small but important touch not only replicated the Loomi Life logo which subtly strengthened the brand and added a premium feel, but also complemented each item of Merino clothing when it was all packaged up in preparation for delivery to the customer.

Take a look at the ‘unpacking‘ experience for yourself!





Anne was thrilled with her new packaging:

‘Wow, just wow! What an amazing job by you guys. Please send my thanks to everyone. Can’t thank you enough.’

An added bonus has been the repurposing of her packaging! Anne loves the fact that her customers now use her swing tags for bookmarks!

At face to face events (pop up shops at outdoor trails and retail villages etc), where Anne and her team sell direct to the public, they continue to use the paper bags by adding a string handle which makes them multi purpose carrier bags.

Overall, Anne was one very happy customer:

‘When I launched the company although I knew plenty about fashion and sportswear, I had no knowledge or experience regarding packaging. I knew looking at the online options would not be helpful as I wanted a company that I could talk my ideas through with.

I was so grateful for the recommendation to Birch as they listened to what I wanted and were able to provide solutions and samples that ultimately brought my ideas to life, delivering a very bespoke service. I receive lots of positive comments about my packaging…..thanks Birch for pulling this together with me.’

Anne Weir, Founder, Loomi Life

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Services used


Product Packaging

Retail Packaging

Print Fulfilment & Delivery

Design for Print