WhoshouldIsee Tracks

Packaging labels & instructions for popular eyewear brand

How we helped
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  • Our design team adheres to the highest standards to guarantee a precise finish. We've established a rigorous quality assurance system that delivers exceptional results while simplifying your efforts, enhancing your reach, and reducing costs.
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Challenge

For over two decades, the Mondottica Group has specialised in creating expertly branded eyewear in collaboration with their partners. Reebok, with new sunglasses ready for launch, required swing tags and product instructions printed and attached before hitting the shelves. As longstanding clients, Mondottica trusted us to swiftly fulfil their printing needs within the tight timeframe to meet Reebok’s deadline.

 

Wright & Bailey London store shelf
Wright & Bailey Collection

Solution

The Reebok team required 14 versions of both the swing tags and glasses instructions, catering to different languages, with approximately 2000 copies of each.

Our design team first focused on accurately arranging the compact glasses instruction sheet, ensuring it was print-ready. This involved meticulous content adjustment to fit the limited space. Once finalised, the instructions were printed on flat sheets before being sent to be clinically folded (miniature folding) to ensure a precise finish.

The swing tags, needing a sharp diagonal corner, were die-cut accordingly. This project was executed rapidly, with Birch handling half of the fulfilment, including attaching strings to the swing tags, while the Mondottica team completed the task. With thousands to fulfill, it was a collective effort from the larger Mondottica team.

Services & Products Used

Print Consultancy
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Design for Print
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Labels & Stickers

Results

Isn’t it amazing how something that looks so simple can be so detailed? That’s the beauty of print, with its unique challenges that we love tackling. We’re always here to support our clients every step of the way. The Mondottica team were delighted with the results and thrilled that everything was delivered perfectly and right on time for Reebok.

Let’s work together to boost your brand wherever you need it.

Email team@birchprint.co.uk or call 0115 951 2468 to chat to our team.

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