The Contract Furniture Group manufacture, supply and install stock and bespoke furniture, fixtures & fittings, specifically designed for the hospitality, leisure, retail & care sectors.
They have trusted our team for over a decade to produce their biannual Collection Brochure, a key marketing tool used to showcase their diverse range of products.
For the 2024 edition, the challenge was twofold: the brochure’s image-heavy layout required flawless print quality to capture the detail and vibrancy of their furniture, while a tight deadline meant the brochures had to be delivered on time for a pivotal industry exhibition.
The high page count added another layer of complexity, demanding a solution that balanced premium quality with cost efficiency.
Rich, our Sales Manager, led the project, collaborating closely with Contract Furniture Group to offer technical guidance throughout.
The high-resolution artwork, supplied as a print-ready PDF, was reviewed and optimised for the 264-page layout.
Rich recommended using 150gsm silk for the inners to ensure the images were sharp and vibrant, and 300gsm silk for the cover, finished with gloss lamination to create a striking visual effect.
The Collection Brochure was produced in A4 portrait format, with a 264-page inner section printed in full-colour CMYK on 150gsm silk paper, designed to highlight Contract Furniture Group’s extensive product range through sharp, detailed imagery. The cover, printed on 300gsm silk and gloss laminated, provided a durable and professional finish.
The brochure was PUR bound to guarantee durability while maintaining a sleek finish. By booking production space well in advance, we were able to meet the tight schedule, delivering 2,000 brochures with no compromises on quality.
With tight deadlines critical for this project, Rich oversaw the coordination of all production stages, ensuring that the artwork was finalised one week ahead of the scheduled delivered delivery and bang on time for the exhibition.
The result was a high-quality, visually impactful brochure that helped Contract Furniture Group make a strong impression at their event.
“Collaborating with Rich at Birch Print on our 2024 Collection Brochure was a seamless experience. His expert advice on materials and print quality ensured we achieved a premium finish that truly showcased our product range.
Despite a tight deadline, Rich’s careful planning meant everything was delivered on time, allowing us to make a strong impact at the industry exhibition. We’ve received great feedback from attendees, prospects, and existing customers alike, and the brochure has even led to a few extra sales. The speed, quality, and trust we placed in Rich made all the difference in getting this project over the line.”
Paul Muckle, Marketing Director
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