Matching green tones in print is infamously challenging, yet achieving the precise hue of JP Dunn's logo was essential to faithfully represent their brand and fully support their image. Our design team meticulously experimented with numerous iterations until the perfect match was achieved.
Ensuring Top Quality
Quality is paramount, so when the sample fell short of expectations, we recommended a matte finish and perfect binding to guarantee the highest quality product for JP Dunn.
Established in 1999, JP Dunn Construction specialises in groundworks and concrete frame projects. We were tasked with creating a tailored service brochure specifically for use at their headquarters. Initially, they opted for a gloss finish with saddle-stitched binding, a common choice for short-run brochures.
Solution
Before proceeding with the full print run, there was in issue with the print sample. The glossy, stapled version failed to meet quality standards, and we were committed to providing JP Dunn with a product worthy of their brand. A significant challenge was ensuring the accurate reproduction of JP Dunn’s signature green, a colour notoriously difficult to maintain consistently in print.
It was crucial that the green appeared uniformly across all pages and matched the familiar shade recognised by clients. To address these issues, we advised JP Dunn to opt for a matte finish and a perfect-bound spine. Matte paper offers a sophisticated and premium appearance, delivering a cleaner finish, while perfect binding contributes a sleek, professional spine that enhances the brochure’s perceived value.
Results
JP Dunn received around 75 matte laminated, perfect-bound brochures with a consistent brand green throughout, and they were delighted with the finish. Here’s what their Office Manager told us:
Just a quick note to say thank you. We have received the brochures, and they look fantastic.
Thank you for all your hard work and input in helping us achieve such a high-quality finish. Please also pass on our gratitude to everyone involved in the project.
It is very much appreciated.
,
Colette Thornton, Office Manager, JP Dunn
Let’s work together to boost your brand wherever you need it.
Planning a brochure and not sure which paper or binding is right? Get in touch and we’ll help you find the finish that makes your brand look its best.
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