Supporting the growth of Eleven Loves


Eleven Loves are an independent online fashion brand who are all about effortless style, feel-good designs and sustainability. Eleven Loves were originally called Love, Sweat and Tees and the brand was born in 2017, after an event in the founder’s personal life sparked the realisation that we should all follow our dreams.

Prior to the business rebrand our team worked with Love, Sweat and Tees to produce new, sustainable packaging, all in line with the brand ethos. Sales continued to grow and ‘Love, Sweat and Tees saw an opportunity to expand their product range from solely T-shirts and sweats to other clothing such as denim, shirts and statement skirts, hence the decision to become Eleven Loves.

Along with business growth came the desire to focus efforts on marketing the brand even further and something had to give. It was time for the daily pick and pack, and shipping of orders to move externally. And this is where we knew Birch could support Eleven Loves even more.





The Birch team manage all of Eleven Love’s order fulfilment on site at our HQ in Derbyshire. We have a dedicated account management team who coordinate the picking, packing, and shipping of Eleven Love’s daily orders. We’ve meticulously organised incoming stock from suppliers in our fully-kitted storage space so that orders are fulfilled accurately and efficiently.

Our personalised service naturally aligns with Eleven Loves’ personable and refreshing brand and ensures the same level of care is adopted for each individual sale, as if Eleven Loves were doing it themselves. It was particularly important that we replicated the personal touch that is synonymous with Eleven Loves, along with bringing fresh eyes to the whole process and honing in on efficiencies.

Our team manage the full order journey including product returns, exchanges, stock counts, QC and fulfilment admin and we have essentially become an extension to the Eleven Loves team.




We have given Eleven Loves the freedom and headspace to focus on marketing their brand, whilst feeling safe in the knowledge that the fulfilment is being successfully managed by a team who cares.

Equally as important we have given them their home back. When we collected the stock, Ben & Hayley had numerous boxes in almost every room of their house! What a contrast now, to have that space back, along with having limitless capacity at Birch to take in stock.

Since Birch took responsibility for fulfilment, Eleven Loves has more than doubled in size which speaks for itself. Like their clothing, our fulfilment offering is fuss free, and by offloading this aspect of the business to us, Eleven Loves have propelled their brand to new heights. The future looks very bright indeed.

“The team at Birch Print have produced our packaging since 2020.  Since the moment we started working with them, they have always gone above and beyond to provide us with a personal, supportive, efficient and flexible service, regardless of the size of our business.

Outsourcing our distribution and relinquishing control of a key element of our customer experience was a huge but necessary step for our growing business.  Customer service is at the heart of our brand and our priority was to retain the speed of delivery,  personal touches and flexibility that our customers had grown to expect from us.  There were plenty of providers who offered outsourced distribution but very few that catered so perfectly to small but growing independent brands.  Birch have been the perfect choice for us.  Like us, they are a family business that prides itself on customer relationships.

From the very start, they have understood our specific needs, developed a service that caters to them and have worked with us to introduce efficiencies and improvements along the way.  We have recommended the team at Birch to fellow independent brands and would be more than happy to chat to anyone considering making the move to outsourcing their distribution to Birch.”

Hayley Thomas, Founder and CEO, Eleven Loves.

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Services used

Product Packaging

Print Fulfilment & Delivery

Print & Print Management