There’s no one-size-fits-all solution to promoting your business in 2025.
That’s because the most effective strategy is determined by your chosen industry, marketing budget, business objectives, and target audience.
However, one thing that most marketing experts agree on is that relying on a single channel is unlikely to produce the best results.
Instead, adopting a considered multi-channel approach that utilises online and offline marketing tactics can lead to increased brand awareness and higher conversion rates.
Learn how to promote your business in 2025
Print marketing
A type of marketing that covers everything from business cards, brochures, and flyers to magazines, signage, and direct mail, print marketing can be vital for encouraging stronger brand recognition, boosting perceived authenticity and reliability, and creating a long-lasting impression.
Unlike digital advertisements, these physical items are tangible, making them more likely to be noticed and read, as well as remembered.
Social media marketing
Ideal for driving brand awareness and building customer loyalty, social media marketing remains a powerful tool for business promotion in 2025. Platforms such as TikTok, Instagram, and YouTube are all sought out by online users for their engaging, authentic, and relatable content.
These platforms are also cost-effective and allow for the easy capture and interpretation of data relating to audience demographics, behaviour, preferences, and engagement. This crucial information can then be used by businesses to shape more effective social media marketing strategies.
AI marketing
Related to social media marketing is the broader practice of digital marketing that aims to improve the online visibility of your website, its products and services. Since the introduction of AI tools (like Google’s AI Overviews and ChatGPT), however, the landscape has changed.
Previously, it was every business’s primary goal to secure position one on the search engine results page (SERP) for business-critical keywords. Then, everyone wanted to be featured in the rich snippets.
Now, as AI tools gain greater popularity and AI Overviews appear increasingly at the top of the SERPs, having your brand mentioned in their responses is quickly becoming one of the most effective ways to build online visibility.
Email marketing
A cost-effective and highly personalised way of promoting your business is through email marketing. It can be used to nurture leads with offers and basket reminders, promote new products to a specific demographic with personalised campaigns, or build closer relationships with partners and suppliers through distributing newsletters and thought leadership pieces.
PR (public relations) marketing
If you want to push brand awareness while establishing your business as both credible and trustworthy, it’s important not to underestimate the power of PR marketing. With positive media coverage on a local or even national scale, you can create a favourable public image and reputation that has a tangible impact on customer purchasing decisions.
It’s all about branding
At Birch, we believe that strong branding delivers strong results across all channels.
Whether you want to attract higher-value customers or drive existing customer loyalty, clearer and more prominent branding can help you to achieve your core business objectives.
That’s why we offer a wide range of tailored design and print services including the creation of bespoke banners, signs, and displays, informative print literature, and memorable promotional products.
For expert guidance selecting the most effective methods of brand promotion for your business, please don’t hesitate to get in touch with our helpful team today.
Alternatively, you can also discuss your requirements via:
Phone: 0115 951 2468.
Email: team@birchprint.co.uk
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