Want to boost your brand visibility, generate new leads, or simply leave a lasting impression on potential customers at your next event or exhibition?
Investing in some carefully curated promotional gifts could be the key.
Why use promotional gifts at events and exhibitions?
From notebooks, pens, and tote bags to hats, sweet treats, and water bottles, there’s a wide range of popular promotional gifts that can be transformed into effective physical marketing tools with just a little design and branding know-how.
Some of the key benefits of using promotional gifts at events and exhibitions include:
Better brand awareness
Perhaps the most obvious benefit of giving out promotional gifts at events is simply getting your name out there and in front of industry peers and potential customers. Unlike a sign, banner, or display, these gifts leave with event attendees, fostering brand recognition long after the event has ended.
Creates a positive impression
With the right kind of promotional gift, you can leave a lasting impression and help prospective customers to build a positive association with your brand. We recommend choosing a gift that’s practical, memorable, and aligns with your niche.
For example, if you run a tech company that specialises in cybersecurity, custom webcam covers with your logo are not only practical promotional gifts. However, they also align with your key business objective and ensure your brand is (literally!) front and centre.
Gives you a competitive advantage
Keen to stand out from the crowd? Promotional gifts are ideal for drawing in potential customers, giving you the perfect opportunity to start a conversation and divert attention away from more established or larger competitors attending the same event or exhibition.
Encourages word-of-mouth marketing
Once you start handing out promotional gifts, it’s only a matter of time before your name is passed around the event and more attendees make their way towards your stand. This positive word-of-mouth marketing can therefore be instrumental in driving excitement around your brand and boosting engagement.
Ensures long-term exposure
Unlike flyers that are typically read once and then thrown away or popped into a draw, more practical promotional gifts like pens, water bottles, and tote bags are used time and time again. This ensures long-term brand exposure to both the event attendee as well as other individuals the attendee using the product around.
Put your brand front and centre with Birch
Keen to increase logo exposure and business-critical visibility for your brand at your next trade show? Speak to Birch today about our wide range of high-quality, bespoke promotional products.
From branded merchandise clothing to business cards, banners, displays, brochures, gift packs, and even quirky memorable giveaways, we’ll use all our years of invaluable design and printing expertise to spearhead your external brand awareness and engagement.
Looking for a more comprehensive trade show solution? Birch also provides tailored banners, signs, and displays as well as attention-grabbing print literature to cover every angle of physical marketing.
To get the ball rolling in time for an upcoming trade show in your industry, simply give us a call on 0115 951 2468.
Alternatively, please feel free to send your details via email to team@birchprint.co.uk or reach out online.
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