Since our journey began, we’ve partnered with customers across many industries including the retail, training, HR, and healthcare industries, as well as business owners themselves.
We just didn’t have enough space in our last blog to cover the endless ways in which we’ve supported our customers over the years, so we’ve decided to extend the topic…
Marketeers
We help marketeers wherever they want and need us, in numerous ways. Our multi-service offering is where our value lies. Depending on the business, Marketeers often need a variety of branded print services to fulfil many purposes.
Multisite product fulfilment and delivery
Multisite brands often need large quantities of print marketing for their branches. Our Fulfilment & Logistics service is an efficient solution for managing large quantities of printed stock. We hold and store stock at Birch HQ and use a product call off system to dispatch required quantities as and when needed by each branch.
Impactful direct mail campaigns
Print and digital used in tandem is a winning formula for modern day direct mail marketing campaigns. Well-designed direct mail print that steers recipients to a digital call-to-action, such as click on a QR code for the latest deal, or by leading users straight to targeted website landing pages, creates a seamless brand experience.
Purposeful POS Design
Any well-designed POS visual materials should seamlessly integrate into a brand’s customer journey to strongly influence buyer’s decisions at any point in the sales journey.
With that in mind, it’s important to develop an understanding of the psychology behind decisions. This includes having a grasp on how behaviours like impulse buying affect customers passing by stores and once they are inside. The very presence of enticing displays can tempt them to make purchases they hadn’t planned to, which makes POS a powerful marketing tool for any brand.
Birch’s 3 P’s – Print Campaign Management, Print Consultancy & Print Management Services
From new season POS, sales literature, internal engagement solutions, events and exhibitions, to everything else in between, marketeers are continually spinning many plates.
Our multi-service offering is the perfect remedy for marketeers seeking to ease the pressure. Why? Because we focus strongly on conversation and collaboration prior to production to ensure we understand the brand and brief fully before moving forward.
From a thorough print consultation through to complete campaign management, our team collaborate, listen, and care at every stage of our customer’s branded print journey, supporting them with the juggle and lifting the pressure wherever it’s necessary.
Effective brand reinforcement
From boosting internal brand awareness to supporting tailored marketing campaigns, promotional merchandise is a sure-fire way of putting a brand at the forefront of their target audience’s minds.
Promotional materials come in all shapes, sizes, colours and themes. From branded merchandise for employees or events, such as mugs, bags, coasters, caps, and key rings, to the unique, eye-catching promotional print for bespoke marketing campaigns. The variety of promotional materials is endless and if a product exists, we can print on it!
Business Owners
Create freedom for business growth and leave the logistics to us
Partnering with a company who provide 3PL services (Third Party Logistics) is one of the first steps to creating more freedom and the headspace to focus on marketing your business, driving sales forward and fostering continued growth and success.
We’re exceptionally proud to be a valuable cog for the businesses we work with, supporting them to flourish, with our fully kitted storage space whilst keeping our customer’s safe in the knowledge that fulfilment is being successfully managed by a caring team.
If you’re at a crunch point with the picking, packing, and shipping elements of your business, then take those first steps towards letting us do the work for you.
Focus on the unboxing experience
The need for attractive, sustainable packaging has never been greater for brands. Over the last few years online retailers have altered their mindset, viewing packaging as a lucrative marketing tool and not just a protective packaging requirement during transit.
We like to refer to packaging in its entirety and refer to the process of opening a package the ‘unboxing experience’.
When business owners take extra effort to package their products well, it resonates positively with their customers, leaving a strong lasting impression. A stellar ‘unboxing’ experience that wholly aligns with a brand is much more likely to secure repeat customers than one which doesn’t give packaging a second thought.
From outer casing to strong inner boxes and everything in between such as tissue paper, branded stickers, and point of sale literature, we’ve helped businesses transform their packaging from bog standard and bland, to beautifully branded and aesthetically appealing.
Engage, inform and excite customers with leaflets and brochures
Leaflets and brochures are excellent, cost-effective marketing tools for sharing information quickly, combining visual appeal with a very tactile experience evoking trust and credibility.
The physical brochure allows for easy distribution in diverse settings—whether at trade shows, conferences, or local events—ensuring your message reaches an audience beyond or in tandem with your digital strategy.
Events Managers
Attention-grabbing banners, signs and displays
Event Producers should fill the whole event space creatively to craft a memorable event. Wherever an exhibition stand is located, carefully planned signage and branded print products will grab delegate’s attention, attracting them to the stand.
Event signage comes in lots of shapes, sizes, and materials. Clothing businesses might want to stay authentic to their brand and go for a stretch or pop-up fabric display. Alternatively, certain brands might want to create a sturdy impression to match their strong brand and that’s where a rigid display would be ideal.
Bigger exhibition displays are always bespoke built to the brief, and this includes fully recyclable and reusable stand options if required! Find out how we helped bring Wade Spring to life at one of their furniture events.
Memorable Promotional Products
Because every event is unique, event promotional gifts are too. Gifts can be given prior to an event to delegates in their hotel rooms, shared from exhibition stands during the event or sent via direct mail afterwards. Event promotional gifts are most effective when they’re engaging, practical, and completely tailored to suit the recipient.
Branded clothing for your event staff will further enhance a brand’s identity, integrating seamlessly with your whole event print package.
Branded Invitations and mailing for seamless communication
Event invitations are one of the first printed communications delegates see, so they’re an incredibly influential item, helping to communicate key event details and provide a seamless experience for event attendees.
Levitate your brand presence with lanyards
Branded lanyards significantly contribute to the smooth attendee management of an event. They make each attendee recognisable to event staff and organisers, easing the networking process and making the whole event experience more organised and efficient.
Not only that, but branded lanyards also enhance brand visibility, acting as a walking advertisement whilst providing a convenient and secure way to carry ID cards, event passes and other essential items.
The power of point-of-sale design
Leaflets or brochures are incredibly useful print marketing tools, particularly at events. Once delegates are attracted to your stand, the goal is to keep them there. A well-designed leaflet or brochure is a tactile product that delegates can keep hold of to ponder over, or thereafter once the event has ended.
Ready to get in touch?
It’s amazing how varied print can be, so we’re here to guide you in the right direction. We’ll work with you to understand everything about your objectives and challenges, then we’ll provide the right solution for you.
From fully integrated print marketing campaigns to vibrant POS display, product packaging, and print literature, we can do it all for you. Contact the team today.
Email team@birchprint.co.uk or call the team on 0115 951 2468