Optimise your hashtags for social media success

Hashtags consist of a # sign followed by a keyword/phrase. They are used on social media platforms to collate all posts containing that hashtag, making posts searchable and accounts discoverable. The content is presented in views usually based on the level of engagement/popularity or the most recently posted (other filters can be applied on some platforms). We’ve put together this slideshare to help you understand the purpose of hashtags per platform and how to use them to generate social media success. Platforms covered include:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

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