What is custom packaging and what are the benefits?

When it comes to packaging things up for potential and existing clients, it’s all about the presentation. First impressions count, so if you put in a little effort with your packaging, people will be more inclined to trust in your business and therefore more likely to invest. Custom product packaging has the power to leave a long-lasting impression on customers, increasing brand awareness, brand loyalty and, in turn, revenue. Done right, it can be very effective.

So, what is custom packaging?

Well, to put it simply, it is a bespoke box tailored to your specifications, including shape, size, design, colour, material and finish. This level of product packaging allows items to fit perfectly, creating a fit-for-purpose package, whilst standard or pre-made packaging might not always fit the bill.

This level of packaging means so much more than simply creating a box to fit; it creates a statement for a brand, allowing the use of personal messages and Eco statements, and builds a physical presence with customers; engaging and delighting as well as educating.

So, what are the benefits? Let’s take a look:

  • Makes a great first impression
  • Builds brand and enhances company personality
  • Creates a great experience for customers
  • Should be an integral part of a wider branding
  • Highly worthwhile investment


wyse custom product packaging


Beautiful packaging guarantees a great first impression

As touched upon above, you rarely have a second chance to make a first impression. This is where custom product packaging really shines! It might be the first time someone has bought something from your company, and you want to make sure it isn’t the last. By having control over how your packaging looks, you can ensure customers are getting something truly special from the get-go. People will see the level of detail gone into the packaging and know it is next level; further instilling their belief in your company and brand. You may need to keep the external plain to avoid the wrong kind of interest whilst your packaging is on its journey. However, once opened, the unboxing journey can begin.

Packaging boosts your brand and enhances company personality

Custom product packaging is the perfect tool to market your brand and enhance your company’s personality. With careful consideration of company colours, logos and straplines, as well as the positioning of these elements and the overall materials used, it is just as much of the branding process as the product within the package itself.


Custom packaging enhances your customer’s overall experience

When you open custom product packaging, it is an experience in itself. With online retail, the physical involvement in opening the packaging might be the only physical experience they have with purchasing your products.

If the customer enjoys opening the packaging as much as they enjoy the product themselves, they will want to purchase more items, and they will definitely be telling their friends and family about it.

Product packaging should be an integral part of any brand

For many companies, their product packaging is integral to their brand. It’s as much a part of them as their logo or name. Whether you choose for it to become an extension of your products, where you can simply buy the packaging on its own, or a way to promote your mission statement, such as being environmentally friendly; if you can create custom product packaging that is as iconic as your brand, you will be creating something truly special.

laundry leaves custom product packaging

Eye-catching packaging is a worthwhile investment

There’s no denying custom product packaging is more expensive than standard packaging. However, that doesn’t mean it’s not a worthwhile investment, even for smaller companies. Smaller businesses start to gain just as much as larger companies when it comes to custom product packaging. And depending on your requirements, it doesn’t have to cost the earth. Good product packaging can raise your brand to a whole new level with customers, increasing your chance of re-sales, brand recognition and therefore revenue.

Birch Print

So, if you’re looking to create some product packaging to create a lasting impression or if you’re looking for some help and inspiration to transform your customer experience, we at Birch Print would love to hear from you!

We understand product packaging is an important part of the customer experience and when a retailer takes extra effort to package their products, it positively resonates with customers. We specialise in product packaging; our printed packaging services cater for all requirements, from branded and personalised packaging through to luxury retail packaging.

Take a look at some of our Case Studies, in which creating eye-catching, attention-grabbing packaging was at the forefront of our briefs, a great example being Laundry Leaves.


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