How to use direct mail throughout your marketing funnel

Ask any other fellow marketer and they will probably agree that writing a marketing strategy is no easy task.

A good marketing strategy will map out an end to end plan that illustrates the full customer’s journey.

This means including attracting visitors when they a...

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5 item ideas to inspire your next promotional campaign

Ideas are, in many ways, the substance that fuels a good life.

For years we have marvelled at innovations, creations and developments that all started in the same place - someone’s mind.

It’s an inspiring thing - to have a vision of something in the mind’s eye, ...

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[video] 7 awesome item ideas for your next promotional campaign

When it comes to ideas, some believe that humans are thought-machines and can pull ideas out of thin air like a magician pulls a rabbit out of a hat. While others struggle with brainstorming and come up against hurdle after hurdle.

Well, no matter what your stance, techni...

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Take a break – the best way to increase performance at work

Being a marketing professional has been rated as the best (and happiest) job in the UK.

However, we understand that being a marketer can also be very stressful, what with the deadlines and multiple balls you have to juggle on a day to day basis.

One way to combat this...

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11 Essential Time Management Tips for Marketers

This week, our popular series on time management for marketers takes another visual spin. We created a neat little video with 5 of our favourite time management tips for marketers a couple of weeks ago.

For completeness - and to continue the visual theme - we've created t...

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How to be a more focused and productive marketer

Step inside any marketing department, in any business, and nine times out of ten the atmosphere is buzzing with excitement and creativity.

Whilst most of you, as marketers, probably love this about your job it’s no surprise that you could easily waste precious time on d...

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[Video] 5 Time Management Tips for Marketers

Having expert time management skills is a must if you want to be as effective and productive as possible as a pro marketer.

Inspired by our popular blog post on the topic, we have created a video of our top 5 time management tips - aimed to give you the edge when it comes...

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[Slideshare] Enhance Inbound Marketing with Direct Mail

Inbound marketing is one of the core channels for a business to dive into, if they're looking to grow their business.

In this presentation, we look at how a business can enhance their inbound marketing practice with one of our specialist subjects- direct mail.

(Psst. W...

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How to humanise your brand through anthropomorphic marketing

Brands are living beings; this may sound odd but it is true.

Brands do everything that living beings do; they breathe, feed, age and if not provided the care and attention they need they can deteriorate rather than flourish.

How does a brand become a living being? It...

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[Video] How to Use Direct Mail to Enhance Outbound Sales

Growing a business means sustainably and predictably bringing in new clients. In order to do this, best practice says that you need a balanced strategy that includes a multi channel plan.

Lots of people are executing an inbound strategy - which is a fantastic approach. Pa...

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