Even in today's digital age, direct mail still holds a lot of weight. Receiving memorable direct mail can have a lasting impact on your target audience, especially since we're all so saturated with online content.
Direct mail is now often more effective than it was before our digital world grew. There's so much targeted marketing thrown at us from our devices that your direct mail recipient will often interact with your campaign more in its physical form. They'll need to undo the envelope, feel the quality of the paper, and hold all of its contents, and as soon as they open it up they'll be deciding whether to head straight to the recycling bin, or whether to keep your DM for future use. More often than not, a promotional offer will prompt your recipient to take your offer in store, or retrieve it online.
Direct Mail offers many opportunities to be creative with your promotional campaign. In a similar way to a user journey online, we'll work with you to explore how you'd like your recipient to feel as they open up their direct mail package. Perhaps you're looking for a birthday gift voucher for your employees, or maybe you're a new business looking to attract people to your venue or online store? With so many print formats and materials at our finger tips, we love to get creative with your direct mail campaigns. We'll take care of everything; from consultation through to production and delivery.