Blog

giveaways

3 April 2024

Stand out at events with these promotional giveaways

According to one consumer study, nearly 100 per cent of people said they’re willing to go out of their way […]

sale promotional material

3 April 2024

How promotional materials can increase sales

Promotional materials can be an invaluable asset in any marketing strategy, with 47 per cent of marketing teams using branded […]

tote bags event merchandise

18 March 2024

Event promotional materials: A comprehensive guide

Did you know 75 per cent of customers who receive branded merchandise are more likely to buy from you again? […]

5 stars

8 March 2024

Our QA System

Why do we need QA? When we invest our money in a product or service we all hold certain expectations […]

birch building

2 February 2024

National Apprenticeship Week 2024

Monday 5th February marks the start of National Apprenticeship Week, a week dedicated to bringing businesses and apprentices across the […]

Guitar picks

17 January 2024

Our Top Picks 2023

Every single year we have the great privilege of working on an exciting and versatile portfolio of projects for our […]

laundry leaves custom product packaging

10 January 2024

What is point-of-sale printing?

The UK retail industry was most recently valued at £441 billion, and this figure is only set to grow in […]

sale sign

10 January 2024

What is Point of Sale Signage

Point-of-sale signage can be found everywhere you go in retail, acting as a silent salesman that draws customers in and […]

peaches on green background

3 January 2024

Embrace the Warmth in 2024

Soft, warm, and sophisticated. These are the words our team would use to describe Pantone Colour of the Year for […]

pos display

23 November 2023

What is POS material?

Point-of-sale materials are the cornerstone of any retail marketing strategy, playing a pivotal role in attracting custom. They seamlessly integrate […]

Man paying at till

23 November 2023

Five benefits of point-of-sale promotion

Did you know the global point-of-sale display market was worth around $12.63 billion in 2022 and is predicted to grow […]

Merry Christmas logo on laptop and bottle of wine

22 November 2023

Jingle all the way with branded Christmas gifts!

If you’ve not already got Christmas on your radar, you’d better hurry up! With so many wonderful Christmas-themed branded gifts […]

sale sign

31 October 2023

What is point of sale design?

According to a consumer survey conducted by Google, 80 per cent of consumers will go to the store when they […]

display point of sale 2

31 October 2023

Essential point of sale displays for retail

Did you know 54 per cent of consumers say that over the next year, they’re likely to study a product […]

people working on project

11 October 2023

All you need to know about point of sale marketing (POSM)

Did you know that 80 per cent of people surveyed prefer to interact with printed ads over digital ones? Despite […]

post it notes

11 October 2023

An introduction to point of sale marketing (POSM)

Did you know that printed marketing materials require 21 per cent less cognitive effort to process? Despite many businesses focusing […]

pos display 2

26 September 2023

What is Point of Sale?

Finding ways to get ahead of the competition is imperative for a business to succeed. If that has always been […]

colourful leaves

15 September 2023

Top Tips for your Autumnal Print Marketing

2023 is whizzing by! Every year that passes seems to flash by and before we know it, we’re hitting the […]

Footprints in sand

23 August 2023

Print that left a mark

We’ve been asking the team about some of the first pieces of print they remember, and it’s been quite a […]

Birch Team and 40 balloons

9 August 2023

40 years of Birch! Andrea and Nigel give us the lowdown…

What do you remember of your Dad, Melvin starting the business back in 1983? N: I remember it being a […]

cosmetic

31 July 2023

What should be included in cosmetic packaging?

According to Nielsen, 64 per cent of consumers try a new product because its packaging grabs their attention. Packaging design […]

beauty packaging

31 July 2023

How do you package beauty products?

Did you know that in 2021, the UK Health and Beauty market was valued at £36.7 billion and is expected […]