Top print marketing techniques for retail stores

If you have a retail store, you will know the best way to increase brand awareness and drive customers into your store is through effective print marketing. It’s the best way to create stand-out from the crowd and entice customers, which in turn, leads to sales. In this current day and age, it’s hard to know whether a customer will buy something or simply take inspiration from your store and then buy online, so retail printing has become increasingly more important.

The more effective your print marketing strategy, the more likely you are to create custom and achieve sales. Here are some of the top print marketing techniques to consider for retail stores:

Point of sale is simple and effective

Point is sale is a relatively simple and effective strategy to get people to buy more than they originally came in for. It can help you to double your sales by simply adding the right sign and product in the right place at the right time. The end of aisles and right by the checkout are usually the most effective positions for these, as they have the highest foot traffic.

With bold graphics highlighting offers or price reductions, you are guaranteed to increase your sales than if you left it to the customer to troll through themselves.

Direct mail can bring customers to your store

Direct mail campaigns are the fastest way to attract your target audience into your store. And there are many different options to choose from; such as a flyer, postcard, or mini catalogue. You want to ensure you have a good design that attracts attention, and give serious thought to offers, overall copy and a powerful call to action. Make sure your DM piece compels your target audience and encourages them to visit.

In store signage increases brand awareness

Investing in prominent store signage will increase brand awareness and entice customers into your store. It’s the first impression many customers will see, so it needs to be strong enough to grab attention, with a clean professional look to build trust and a desire to enter your store. Consider large vinyl banners and large-format posters to give that pizazz, and showcase your latest offers. Let them see what they could purchase before they even enter the store!

Stickers can provide wayfinding and marketing opportunities

Stickers are a great option when directing people through your store, be in on the floor to guide them to the key offers, or on and around the items themselves to create real stand-out. It is a very effecting print marketing tool that ensures your customers head towards the intended sale offering.

Birch Print

When it comes to retail printing, you want to make sure you have done everything in your power to attract your target audience and get them to purchase from your store. Without the right print marketing, you will find yourself lost in a sea of other competitors. If you’re looking at retail printing and need some help with your print marketing strategy, we at Birch Print can help!

We specialise in print management, direct mail, and point of sale printing, creating direct main campaigns to remember, and engaging POS from seasonal flyers, to full product launch catalogues. We’ll accommodate any shape, size and format of print marketing to suit, taking care of everything from start to finish. Call us on 0115 951 2468 or email us at:  [email protected] and let us help increase your sales today!

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